The app also helps Ruggs Benedict address its unique billing process. It’s the nature of the flooring business that orders tend to change along the way. A customer may decide to add a room or change a color up until the last minute. The custom app holds the bill in a queue until the project is complete. Then the bill can be moved into QuickBooks, which integrates with the custom app. This creates a smooth workflow that increases billing accuracy and, therefore, improves customer experience.
An unexpected side effect and huge benefit of the app is its ability to control product pricing. In many businesses, salespeople can quote low prices because they want to get the deal – and the commission. In their zeal, the sales staff often fail to recognize that these artificially low quotes are cutting into their own profits.
So, with the custom app, sales staff select a product and the app automatically fills in the appropriate price. They can offer some discounts, but they also watch their commission shrinking on the screen. This makes them much less willing to slash product prices, and that significantly improves the bottom line.